https://arthur-lee.com/ Recent content on Arthur Lee Hugo en-gb Wed, 20 May 2026 14:24:51 +0100 https://arthur-lee.com/thoughts/in-defence-of-tokenmaxxing/ Wed, 20 May 2026 14:24:51 +0100 https://arthur-lee.com/thoughts/in-defence-of-tokenmaxxing/ <p>Looksmaxxing, careermaxxing, Londonmaxxing – I am not online enough to understand the latest internet discourse <em>du jour</em>. One trend, however, that has not escaped me, is tokenmaxxing. In particular the criticism levelled against the practice as a symptom of just how performative and superficial AI rollout in the enterprise has become. Whilst those criticising seemingly pointless token consumption are right that, obviously, tokenmaxxing does not drive direct commercial value, and is yet another apathetic workplace practice couched in the ironic language of social media, I’m keen to push back on the idea of it necessarily being ‘valueless’ – reframing it as such, just requires us to understand the fundamentally emergent, unstructured and messy, nature of agentic AI adoption in the enterprise.</p> https://arthur-lee.com/about/ Thu, 22 May 2025 02:59:34 +0100 https://arthur-lee.com/about/ <p>When I was at university, I used to write every day.</p> <p>I studied humanities, and spent pretty much all my time either reading or writing, and I loved it. The experience of consuming and grappling with ideas, and then synthesising them or placing them in opposition to try and draw out some original arguments of your own, is a deeply rewarding process. After leaving education and entering work, I managed to keep up the reading - the writing, however, fell by the wayside.</p>